Effective: January 1, 2021
Privacy and Security
Our policy is to protect the confidentiality of the individually identifiable information that you provide. The information we collect from you is used to process your orders, to provide you with a more personalized, quick, convenient, and enjoyable entertainment experience and also for our analytics and marketing purposes. For example, for personalization, we may use your name, email address, location, user ID, Device ID, purchase history, and interactions with our website.
What categories of information do we collect? For what business and commercial purposes do we use it? Do we share with third parties?
Personal identifiers and characteristics. To process your ticket purchase and to notify you of your order status, we need to know your full name, e-mail address, credit card number and expiration date and, to the extent permitted by law, ZIP code. Your street address and telephone number may be required when necessary for shipping and delivery of your order of movie tickets, gift cards, and/or merchandise. In addition, if you choose to complete certain forms, provide us with optional information, or send us requests, you may be asked to provide the following information: street (mailing) address, city, state, ZIP, mobile phone number, and/or birthday (but not year). We use your orders and purchase history to make your future experience with the Towne Hub more convenient and to determine your preferences for purposes of making recommendations and to determine your rewards from third parties that might be of interest or of value to you. We may also collect information through cookies and automated computer information, as described below.
If you elect to register as a patron, we will require your name, e-mail address, street (mailing) address, city, state, ZIP, and mobile phone number. As a registered patron, we will use this information for our general marketing purposes, but we will NOT call your mobile phone for marketing purposes. As a registered patron, you will also receive our marketing materials via the street and/or e-mail addresses you provide, although you can unsubscribe (opt-out) of those mailings at any time. Please note that it may take up to ten (10) business days after we receive your opt-out for it to take effect. If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you e-mails about your account or any services you have requested or received from us.
Our app functionality uses your name, email address, phone number, location, user ID, Device ID, payment information, purchase history and your interaction with our app. We link the information collected from the app (excluding location and diagnostic information) to your identity.
You can review and change the individually identifiable personal information you provide to us at any time by clicking on My Account or My Profile (as it may change). We are also constantly seeking to improve the layout and operation of TheTowneHub.com based on the areas people visit, enjoy, and use most. We may occasionally wish to notify you about important changes to the website, new services, and special offers we think you might find valuable.
If you perform any searches on our app, we may store the last search you perform.
Towne Hub may aggregate or deidentify any personal data that we collect in connection with our services, such that the information is no longer personally identifiable or attributable to you. Towne Hub may use such aggregated information for our own legitimate business purposes without restriction.
Internet or other electronic network activity information
Information we collect also includes the IP address or other unique identifier (“Device Identifier”) for any computer, mobile phone, tablet or other device (any of which are referred to herein as a “Device”) used to access TheTowneHub.com. A Device Identifier is a number that is automatically assigned to your Device, and our servers identify your Device by its Device Identifier. Some mobile service providers may also provide us or our third-party service providers with information regarding the physical location of the Device used to access the website. We may use Device Identifier information for a variety of purposes, including enhancing or otherwise improving TheTowneHub.com and our products and services. Device Identifier information is generally non-identifying, but if we associate it with you as a specific and identifiable person, we treat it as personal information.
How does TheTowneHub.com protect the information we collect?
When you place orders, the information is sent via an encrypted connection designed to protect the information you send to us so that it is scrambled as it travels over the Internet. Once your information arrives safely at TheTowneHub.com, our policy is to limit access to that information only to those with a need to know. However, keep in mind that there is no such thing as perfect security.
What about "cookies"?
"Cookies" are small pieces of information that are stored by your browser on your computer. We added this optional feature to enable you to order more quickly. Cookies are not required in order for you to purchase tickets, however, they do enhance the user experience. In addition, most Web browsers can automatically store cookies on your computer, but you can usually change your browser to prevent it. Whatever you decide about cookies and/or the convenience features we offer, you will always be able to browse and order from TheTowneHub.com.
In addition to cookies, we also use the following at TheTowneHub.com:
Web Beacons. These are small graphic images or other web programming code called web beacons (also known as “1x1 GIFs” or “clear GIFs”) that may be included in our web pages and e-mail messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to TheTowneHub.com, to monitor how users navigate TheTowneHub.com, as an identifier, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.
Embedded Scripts. An embedded script is a programming code that is designed to collect information about your interactions with the website, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third-party service provider is active only while you are connected to the website, and is deactivated or deleted thereafter.
Third parties may collect online information through pixel tags and cookies, which are used to create interest segments for marketing/advertising. If you'd like to opt-out of advertising cookies and trackers please visit http://optout.networkadvertising.org/?c=1.
We log your current Internet address (this is usually a temporary address assigned by your Internet service provider when you log in), the type of operating system, the type of browser software, and the type of mobile device being used. In addition, we may keep track of which areas of TheTowneHub.com you are visiting. We use this information to help us improve or create a better experience for our users. For example, we may upgrade those parts of the website that are heavily visited. Our website automatically records usage information that we analyze statistically to track operational problems, to prevent fraud, and to improve the effectiveness, security, and integrity of the website and mobile app. We will disclose this information to third parties only in aggregate form or as may be required by law. For each page that you visit during your use of our app, we collect and store the following technical information:
Date and time of access
URL address of the TheTowneHub.com webpage visited
App launches, taps, clicks, scrolling information, video views, saved place in a video, or other information about how the user interacts with the website
Your general (not precise) location
Internet domain and IP address from which TheTowneHub.com was accessed
Type of browser and operating system used to access TheTowneHub.com (if provided by the browser)
URL address of the referring page (if provided by the browser)
Completion or success status of the request for a web page or other on-line item
App crash data as crash logs, and performance data such as launch time, hang rate, or energy use
File size of the webpage visited
As described in the “Computer Information” section above, we use Google Analytics. We may also permit Google Analytics to make use of a feature called User-ID. This functionality allows for more accurate analytics by using the same user identifier over various sessions and devices, including session unification of your interactions prior to logging in to the Site if you log in during that same session. However, it is not intended to allow Google to personally identify an individual or permanently identify a particular device. No personal information is shared with Google.
We will not respond to Web browser "do not track" signals. If you would like additional information about online tracking and various opt-out mechanisms, please see donottrack.us. If you use the Chrome browser, you may opt-out using the Chrome browser extension link https://tools.google.com/dlpage/gaoptout/.
Because we link to social media sites, and from time to time may include third-party advertisements, other parties may collect your personally identifiable information about your online activities over time and across different web sites when you visit TheTowneHub.com.
The following information is used for tracking purposes by us or by third parties: email address, user ID, Device, ID, purchase history and interaction with our website or app.
If you would like additional information about online tracking and various opt-out mechanisms, please see http://optout.networkadvertising.org/?c=1.
Please note that not all tracking will stop even if you delete cookies.
Sharing Information with Third Parties
Does TheTowneHub.com share the information it collects with others?
Unless you opt-out, we may sell your personal information to third parties for their marketing purposes.
In addition to the disclosures described above, we may disclose personally identifiable information you provide to third parties if we are required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (a) complete a sales/reward transaction, such as providing your shipping information to our carrier; (b) enable third parties to assist us in operating, evaluating or improving the website and/or our business; (c) comply with legal process; (d) enforce the Agreement; (e) respond to claims that any information you provide violates the rights of third parties; (f) protect the rights, property, or personal safety of the Towne Hub, its users and/or the public; or (g) in relation to the sale, assignment, transfer or acquisition of all or substantially all of the Towne Hub's assets or shares by a third party.
Also, TheTowneHub.com may provide combined, general statistics about our customers, sales, usage patterns, and related information to reputable third parties, but these statistics will include no personal identifying information.
Sale of Personal Information
The Towne Hub has NOT disclosed or sold personal information to third parties for a business or commercial purpose in the preceding 12 months.
Children and Minors
The Towne Hub makes no active effort to collect personal information from children under the age of 13 and does not wish to receive any such information. The Towne Hub does not sell personal information of minors under 16 years of age without affirmative authorization.
Your Rights, Including Access, Deletion, and Opt-Out
You have the right to request that the Towne Hub disclose to you what information it collects, uses, discloses, and sells. You also have the right to request that a business delete any personal information about you which the business has collected about you. You have the right to direct The Towne Hub to not sell your information. To submit any of these requests, you may email privacy@TheTowneHub.com
Please note, for your protection, any request sent to the Towne Hub to access, delete, or opt-out of the sale of your personal information will be subject to the following verification procedure: You will receive an e-mail from the Towne Hub at the e-mail address provided by you on the request. You must confirm the request via the link in the verification e-mail. The confirmation link in the verification e-mail will be active for 14 days after which you must submit a new request
We will respond to your access, delete or opt-out of sale request within 45 days of your confirmation of your request via the verification e-mail. We reserve the right to deny your request if we cannot verify your identify. Where we deny your request in whole or in part, we will endeavor to inform you of the denial, provide an explanation of our actions, and provide the reasons for the denial.
You may designate an authorized agent to make a request to exercise your rights on your behalf. You and your authorized agent must be able to provide to The Towne Hub proof that the agent has been authorized to act on your behalf. For your protection, we reserve the right to deny any request from an agent who does not submit proof that they have been authorized to act on your behalf.
For further information on privacy matters contact our guest services department at Contact Us.